Under the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of Dubai Executive Council and General Supervisor of the Dubai: Capital of Islamic Economy initiative, the Dubai Islamic Economy Centre launched in January 2017 its DIEDC strategy 2017-2021. At the heart of the refreshed strategy are three key pillars – Islamic finance, Halal sector, and Islamic lifestyle that includes culture, art, fashion and family tourism. Knowledge, standards and digital Islamic economy serve as cornerstones in supporting the pillars while playing a pivotal role in shaping an enabling environment for sustainable investments and real development.